At the beginning of the month, our brokers joined an accomplished group of real estate professionals from around the world at the Luxury Portfolio SUMMIT at the Fontainebleau Miami Beach. The event was invitation-only and open exclusively to sales associates who specialize in the luxury market and whose firms are affiliated with Luxury Portfolio International®, the luxury face of Leading Real Estate Companies of the World®.
The 2017 Luxury Portfolio SUMMIT kicked off by exploring the changing expectations of luxury consumers and what sales associates can do to better serve their clients and provide them with the “wow” that they are looking for. Participants engaged in a collaborative program focused on how the high-net-worth buy today, the five secret languages of communication, leveraging their Luxury Portfolio relationship, marketing strategies in a mobile and digital world, growing business with global buyers and attracting attention in a world of noise by learning public relations best practices.
The impressive lineup of keynote speakers included Brett Culp, acclaimed filmmaker whose work has inspired audiences around the world, whose inspirational stories and contagious energy inspired attendees to find their meaning, connect on a deeper level and create real and lasting change in the world. Brad Meltzer, the #1 New York Times bestselling author of The Inner Circle, The Book of Fate, and eight other bestselling thrillers, told the story of his own personal reflection and helped attendees discover what it is they stand for. LeadingRE Chief Economist Marci Rossell, Ph.D., provided strategic economic insights and discussed their impact on the global real estate market.
“What an incredible opportunity to connect face-to-face with other brokers in our network. Putting faces to other affiliate firms solidified for me the depth of connection we have as Luxury Portfolio members,” says Carly Kraemer.
“We were delighted to host such an accomplished group of luxury specialists for this year’s SUMMIT,” said Stephanie Pfeffer Anton, executive vice president of Luxury Portfolio. “Participants represented the best in the business – professionals who are leaders in the luxury real estate market and who truly understand the desires of today’s affluent buyers and sellers. We were grateful for the opportunity to bring them together to share their knowledge with one another, while we unveiled our latest research and newest tools created to empower them to best serve the high-net-worth consumer today.”
Affiliates of Luxury Portfolio market high-end homes to affluent consumers worldwide through the network’s strategic marketing program, including the award-winning website LuxuryPortfolio.com, which markets over 50,000 luxury homes to over three million high-net-worth visitors annually and features a total inventory of available properties exceeding $54 billion.